SEO Backlink Work: How to Perform Social Book Marking (SBM) Activity
January 5, 2025
The world of SEO is exciting and challenging. For those stepping into this field, the first day can be both thrilling and overwhelming. Today, we’ll look into the journey of a newcomer in the SEO office and discuss an important off-page SEO activity: social bookmarking.

What Is Social Bookmarking?
Social bookmarking is an off-page SEO technique. It involves sharing website links on social bookmarking platforms. These platforms act like public bookmarking systems. Examples include Reddit, StumbleUpon, Digg, and Pinterest. This activity helps drive traffic and improves backlink quality.
Importance of Social Bookmarking in SEO
Social bookmarking has multiple benefits:
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Improves Website Traffic: By sharing links on bookmarking sites, you can reach a wider audience.
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Builds Quality Backlinks: High-domain authority sites boost your website’s credibility.
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Increases Indexing Speed: Search engines crawl these platforms frequently, speeding up indexing.
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Drives Targeted Traffic: Sharing content on niche-specific platforms helps attract relevant visitors.
Preparation Before Starting Social Bookmarking
On the first day of the job, preparation is key. Here’s what a beginner should do:
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Understand the Website: Learn about the business, services, or products. Understand the target audience.
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Create Accounts: Register on popular social bookmarking platforms.
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List Keywords: Gather a list of relevant keywords.
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Identify Content to Share: Pick blog posts, articles, videos, or landing pages.
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Check Competitor Links: Analyze competitor activity to gather ideas.
Step-by-Step Guide to Social Bookmarking
Performing social bookmarking requires a structured approach. Below is a detailed step-by-step guide:
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Choose the Right Platforms
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Not all platforms suit every niche.
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For technology, use Reddit or Slashdot.
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For visual content, use Pinterest or We Heart It.
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Check platform domain authority before choosing.
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Register and Create Profiles
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Use a professional email address.
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Add a clear profile picture and bio.
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Mention the website or company name.
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Add links to your social media accounts.
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Prepare the Content
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Choose engaging headlines for posts.
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Write short, compelling descriptions.
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Include target keywords naturally.
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Use high-quality images or videos.
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Post the Content
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Log in to the platform.
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Navigate to the “Submit a Link” or similar section.
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Paste the URL.
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Fill in the title, description, and tags.
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Choose a relevant category.
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Engage With the Community
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Respond to comments on your post.
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Like and share other users’ posts.
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Join groups or subreddits relevant to your niche.
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Build relationships to gain followers.
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Monitor Performance
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Use Google Analytics to track referral traffic.
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Check engagement metrics like shares and likes.
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Monitor rankings for the shared URLs.
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See Also:-
SEO Work: First Day in Office. How to Start Work on a New Website
Second Day in the SEO Office: Adding Google Webmaster Code and Google Analytics Code
SEO Work: First Day in Office. How to Start Work on a New Website
Pro Tips for Effective Social Bookmarking
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Focus on Quality Over Quantity: Sharing on a few high-quality platforms is better than spamming.
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Avoid Duplicate Content: Always share fresh and unique links.
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Stay Active: Regular activity keeps your profile visible.
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Use Trending Topics: Trending content gets more attention.
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Analyze Results: Use tools like SEMrush or Ahrefs to evaluate performance.
Mistakes to Avoid in Social Bookmarking
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Overloading Tags: Using too many tags can make your post look spammy.
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Ignoring Rules: Each platform has guidelines; follow them to avoid bans.
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Sharing Irrelevant Content: Stick to content relevant to the audience.
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Overusing Keywords: Keyword stuffing can harm readability and ranking.
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Neglecting Engagement: Engagement is crucial for visibility and credibility.
Tools to Simplify Social Bookmarking
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Buffer: Schedule posts across platforms.
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Hootsuite: Manage multiple accounts efficiently.
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OnlyWire: Automate submissions to bookmarking sites.
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Pocket: Save links for later sharing.
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Google Analytics: Track traffic from social bookmarking sites.
Real-Life Scenario: A Beginner’s First Day
Imagine Sarah’s first day as an SEO executive. She’s given a task to improve traffic for a tech blog. Here’s how she handles it:
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Morning: Sarah registers on Reddit and Pinterest. She completes her profiles.
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Midday: She chooses three blog posts. She writes catchy titles and descriptions.
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Afternoon: She submits links on Reddit, Digg, and Pinterest. She engages with users on these platforms.
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Evening: Sarah checks Google Analytics to measure initial traffic.